Simple, Transparent Pricing

Start small. Grow on WhatsApp. Scale with Okkuta.

Campaigns, conversations, automation, and commerce without expensive platform fees or hidden complexity. New customers can explore Growth features free for 30 days after account approval.
30-day free trial for new customers Save with annual billing GST and Meta charges separate Upgrade as you grow
INR
Straightforward Pricing
Plans start from
Choose your billing period
Select a plan below. Annual billing gives you two months at no extra cost.
Business essentials
For small businesses starting professional WhatsApp campaigns.
Contact Capacity
Unlimited (fair use)
Team Access
1 users
Workspaces
1 team
INR 699.00
per month
Annual option: INR 6,999.00
Get Started View all features
What your business receives

Campaigns

  • Create and schedule WhatsApp campaigns
  • Up to 5,000 campaign recipients every month

Contacts

  • Unlimited stored contacts under fair use
  • Groups, search, import, and segmentation

Templates

  • Create and reuse approved WhatsApp templates

Inbox

  • Single-user customer inbox
  • Welcome and out-of-office replies

Growth Tools

  • QR codes and tracked links

Reporting

  • Basic campaign reports

Support

  • Email support
Automation, team collaboration, commerce, integrations, and public APIs are available on higher plans.
Best value
Most popular
For growing teams that need collaboration, automation, and commerce.
Contact Capacity
Unlimited (fair use)
Team Access
5 users
Workspaces
5 teams
INR 1,499.00
per month
Annual option: INR 14,999.00
Choose Growth View all features
Starter plus growth capabilities

Everything in Starter

  • Every Starter capability included

Team Inbox

  • Up to 5 users with assignments, tags, notes, and quick replies

Campaigns

  • Up to 25,000 campaign recipients every month

Automation

  • 5 active automation workflows
  • 5,000 automation executions every month

Commerce

  • Product catalog and basic order management

Integrations

  • Connect up to 3 standard business integrations

Reporting

  • Advanced campaign reports and CSV export

Support

  • Assisted email and chat support

Developer Platform

  • Core messaging APIs and webhooks
Recommended for teams moving from broadcasting to managed customer journeys.
Complete suite
For businesses running WhatsApp as a complete sales and service channel.
Contact Capacity
Unlimited (fair use)
Team Access
10 users
Workspaces
Unlimited teams
INR 2,499.00
per month
Annual option: INR 24,999.00
Choose Scale View all features
Complete Okkuta platform

Everything in Growth

  • Every Growth capability included

Team Operations

  • Up to 10 users with advanced routing and agent assignment

Campaigns

  • Up to 100,000 campaign recipients every month

Automation

  • Full visual builder with 25 active workflows
  • 25,000 automation executions every month

Commerce

  • Complete order, payment, COD, and abandoned-cart workflows

Integrations

  • All standard integrations

Developer Platform

  • Public APIs and webhooks

Management

  • Advanced analytics, MIS, roles, permissions, and exports

Branding

  • Okkuta branding removal where supported

Support

  • Priority support
Built for multi-agent businesses that need control, integrations, and operational scale.

Compare plans at a glance

Choose by monthly reach, team size, automation, and operating complexity.

CapabilityStarterGrowthScale
Monthly campaign recipients5,00025,000100,000
Included users1510
Shared team inboxSingle userIncludedAdvanced routing
Saved automation workflowsNot included525
Monthly automation executionsNot included5,00025,000
CommerceNot includedCatalog + basic ordersComplete workflows
IntegrationsNot included3 standard appsAll standard apps
Public APIs and webhooksNot includedCore messaging APIsAll APIs + commerce
AnalyticsBasic reportsAdvanced reports + CSVManagement MIS
Starter
  • 5,000 campaign recipients per month
  • 1 user and a single-user inbox
  • Contacts, templates, QR links, and basic reports
  • No automation, commerce, integrations, or APIs
Growth
  • 25,000 campaign recipients per month
  • 5 users with a shared team inbox
  • 5 workflows and 5,000 executions per month
  • Basic commerce, 3 integrations, CSV reports, and core messaging APIs
Scale
  • 100,000 campaign recipients per month
  • 10 users with advanced routing
  • 25 workflows and 25,000 executions per month
  • Complete commerce, all integrations, APIs, and MIS

WhatsApp usage charges

GST and Meta messaging charges are billed separately based on actual usage.

View Meta pricing

Add capacity when your business needs it

Keep the right base plan and add specific capacity without rebuilding your workspace.

Extra userINR 499 / month
Extra WhatsApp numberINR 999 / month
10,000 automation executionsINR 499 / month
Assisted onboardingINR 2,999 one time
Custom automationStarting from INR 7,500
Custom integrationContact sales

Need a tailor-made plan?

For multiple numbers, higher volumes, ERP or CRM integration, private hosting, specialized workflows, or custom automation, share your requirement with our team. Annual Scale onboarding may be waived.

  grow@profitformula.in

Common questions

Are Meta charges included?

No. GST and Meta messaging charges are billed separately based on actual usage.

Can I change my plan?

Yes. Choose another plan at renewal or ask the team to arrange an immediate upgrade when required.

What happens if I exceed usage?

The affected action is stopped safely. Upgrade your plan or contact sales for additional capacity.

Can I use my existing WhatsApp number?

Yes, subject to Meta eligibility and the number migration or onboarding process.

Is onboarding included?

Self-service setup guidance is included. Assisted onboarding is available as an add-on and may be waived for annual Scale customers.

Can I cancel anytime?

You can stop renewal at any time. Paid access continues until the current subscription end date.

Do you build custom integrations?

Yes. Use the tailor-made enquiry form for ERP, CRM, API, private hosting, or specialized workflow requirements.

Will my data remain after an upgrade?

Yes. Upgrading changes plan access and limits without replacing the client workspace or its existing data.

Ready to turn WhatsApp into a growth channel?

Start with the configured free trial or talk to our team about the right rollout.

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